IMARC Group, a leading market research company, has recently releases report titled “Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global mobile value-added services market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big is the Mobile Value-Added Services (MVAS) Market?
The global mobile value-added services (MVAS) market size reached US$ 852.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,010.97 Billion by 2028, exhibiting a growth rate (CAGR) of 15.32% during 2023-2028.
What are Mobile Value-Added Services (MVAS)?
Mobile value-added services (VAS) refer to non-core services provided by mobile operators beyond the standard voice calls and fax transmissions. These services can include various forms of entertainment, information, and communication options that enhance user experience, such as text or SMS, MMS, data services, email, voicemail, instant messaging, apps, mobile payments, location-based services, and mobile advertising. They are a significant source of revenue for mobile operators, as they provide customers with additional reasons to use their mobile devices and enable operators to diversify their offerings.
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What are the Growth Prospects and Trends in the Mobile Value-Added Services Market?
The exponential increase in smartphone usage represents one of the key factors driving the growth of the market across the globe. This is further creating a massive platform for VAS, as these devices support a wide array of complex services. Enhanced mobile broadband connectivity and the rollout of 4G/5G networks have improved access to high-speed internet, thus making the consumption of VAS more feasible and enjoyable for users. Continuous innovation in mobile technology is leading to a broad spectrum of VAS, from mobile gaming and streaming video services to e-learning, which caters to various consumer needs and preferences. The modern mobile user demands more functionality from their devices, seeking services that offer convenience, such as mobile payments, e-commerce, and on-demand content. Telecom operators are constantly expanding their VAS portfolios to differentiate themselves from competitors, retain existing customers, and attract new ones. Collaborations between mobile operators and content providers are leading to the creation of value-added services that enhance the user experience. Advanced data analytics allow for personalized services, improving user engagement and opening new revenue streams for service providers which is facilitating the market growth.
Who are the Key Players Operating in the Mobile Value-Added Services Industry?
The competitive landscape of the industry has also been examined with some of the key players.
- AT&T
- Alphabet Inc.
- com Inc.
- Apple Inc.
- Baidu Inc.
- Comverse Technology Inc.
- com
- Gemalto
- Google LLC
- InMobi
- Kongzhong Corp
- Mahindra Comviva
- Mobily
- One97 Communications Ltd.
- OnMobile
- Vodafone Group Plc
What is Included in Market Segmentation?
The report has categorized the market based on solution, device type, end-user and vertical.
Breakup by Solution:
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Others
Breakup by Device Type:
- Mobile Phone
- Tablet PC
- Laptop/Data-Card
- Others
Breakup by End-User:
- SMBs
- Enterprises
Breakup by Vertical:
- BFSI
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom & IT
- Others
Regional Analysis:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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