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08 Ways To Increase Engagement On Your Facebook Page

As a social media marketer, these trends bother me.

However, we believe there are ways to address this decline in organic reach on Facebook, and we would like to share some strategies with you.

In this article, we’ll introduce you to fourteen simple ways to increase likes on your Facebook Page. Many of these have been tested and work for us.

08 Ways to Increase Engagement on Facebook

Starting a Facebook Page can be easy, but with declining organic reach and engagement, growing your Facebook Page can be challenging.

Here are 08 tactics you can try today to increase engagement on your Page and boost thousands of followers on Facebook:

1. Place less

Publish Less has tripled our reach and engagement.

The main reason for this increase wasn’t just that we published less. In fact, by publishing less news we can…

We focus on quality and not quantity.

We managed to provide the best content every day by only publishing it once or twice a day. When we were posting four or five times a day, we struggled to find much interesting content to share.

If you are a solo social media manager or a small business owner who manages your own social media, you may have experienced this before. Finding quality content takes time, and you don’t always have the time.

However, if you can maintain the quality of your content by publishing it multiple times a day, you don’t need to change your strategy. Many of our readers post on their Facebook page more than ten times a day and have great success.

2. Post when your fans are online

We believed there was a universal best time to post on Facebook: early afternoon.

But not anymore.

Nowadays we believe that every brand has its own ideal time to release. The best time to publish actually depends on several brand-specific factors: What industry are you in? Where is your audience located? When do your followers use Facebook?

The scientific way to determine the best publication time is to evaluate your data.

In your Facebook Page statistics, under the Publish tab, you’ll find data about when your Facebook Page fans are online each day of the week.

3. Test videos

If you’re wondering how to prepare your Facebook posts, we think you should try videos.

From what we’ve seen this year, videos on Facebook perform best in terms of reach and engagement.

Utilize these three more tips to help you gain the maximum out of your videos:

  • Upload your videos to Facebook: According to a quarterly study of six million Facebook posts, videos uploaded to Facebook have, on average, a 110% higher engagement rate and a 478% higher share rate than YouTube links.
  • Square Video Experiment: After running $1,500 worth of experiments, we found that our square videos achieved higher average view, engagement, and completion rates than the mod video landscape, especially on mobile devices.
  • Add captions: When analyzing over 500 Facebook pages and 12,000 Facebook videos, Locowise found that 93% of video views were without sound.

4. Share the selected content

Sharing content from other brands may seem strange. We felt that at the beginning. However, after trying to provide high-quality, curated content, we changed our minds.

By reviewing the top-performing posts from sites like Techcrunch, Inc., and Quartz, we could reach a much larger audience. For example, our 10 recently curated pieces of content reached an average of 113,000 people.

Until recently, we had less than 100,000 likes on our Facebook page.

This helped us grow our Facebook page and share our content with more people. Since the beginning of this year, the number of likes on our Facebook page has increased from around 79,000 to 100,000.

5. Ask for reviews

People comment when they have something to say. But sometimes we don’t give them a chance to say something!

Asking questions is a great way to give our followers a chance to share their thoughts.

One practice I love is sharing relevant news or blog posts and asking our followers for feedback. What you share may vary depending on your audience. If you have a professional audience, you can share industry news or articles. If you are a lifestyle brand, you can share lifestyle news instead.

6. Promote your best posts

If you have a Facebook advertising budget, consider increasing the number of top-performing posts. Your best-performing posts are proven content, content that captivates your audience. This makes them suitable for reinforcement. With the right ad targeting, these messages will continue to resonate and reach even more people.

And you don’t need a lot of money for that.

With a daily budget of $40, our promoted posts achieve approximately four times the paid organic reach. As reach increased, post-release engagement also increased.

7. Recycle your most important messages

Not only can you promote your best posts, but you can also recycle them.

This will help you get more value from your content. When you repost a high-quality piece of content, it can often generate just as much reach and engagement as the original post (sometimes even more), effectively doubling the value of that content.

8. Experiment with new content

At last, the best way to keep up with the ever-evolving social media platform is to constantly experiment with new content.

Until recently, images were the best type of content to drive engagement. Now videos are taking over. The brands that have benefited the most from this trend are those that started using video early before it became the norm. New types of test content help you stay up to date with the latest trends.

You can use this rule in different ways. Here’s how I like to think about it when it comes to testing new content on Facebook:

  • 70% of content should already be trending, such as videos and images.
  • 20% of content should be repetitions and 70% improvements, such as new types of videos.
  • 10% of your content should be experimental content that has the potential to become the next big thing.

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